Google AdSense for tips

Google has at least as you and your ads on your site. And they have some work to the information you need to optimize your AdSense.

What is fascinating to me is that obviously not all of them read their advice. And even some that are not subject to its application.

This should be borne in mind that simply using their tips does not guarantee successful ads and decent CTR (CTR). How often have you heard this? You need to experiment. You have options to try to see what works best for you, in your page, with its contents and its visitors. Test, test, test a little more. Track your results, analyze them, try variations. Too many of us there is no evidence. We hear the mantra, but we do not do the job.

First, let’s see if we can get an idea of the situation. (This figure is in a section of the site or you can look at the Google link below) tend to be higher folds at the top center of your content, navigation, bottom-up is the best place. Not immediately below which is good, but not so hot. In the left pane to the immediate left of the main content or below the primary content are also good. Most other places are usually fresh.

Again, you should check and review their users’ behavior – and their behavior can be on different sides with different types of content. Google suggests that in some cases, for example, in the form of articles, the best situation could end this article. The deadline for submission of Google, “It’s almost as if users finish reading and ask ourselves what can I do now?” Well announcements of the law can not be answered.

Do not blindly assume that a smooth paste large rectangle in the center above, the time will do it. It is possible, but depending on their content, can be annoying or inconvenient for its users.

Users tend to focus on content, navigation and to a lesser extent graphics. Placing ads near these elements often work well – if ads are targeted to the needs of its visitors.

In the three top performers among the Google ad format 336×280 large rectangle, 300×250 and 160×600 large rectangle skyscrapers. Google reported that large formats, how to do it better than working. One reason may be that they may be easier to read, because they have fewer lines and less eye movements. However, you need to use formats that are suitable for your pages well. Again, check, but also to restore their pages for a particular ad format may not be a reasonable alternative, and you may find that a different format actually improves results.

We now turn to color. Conventional wisdom says that colors which tend to mix their content better. Some go so far as to suggest that color, showing as part of the content better. Personally, I think that anybody really believes that these ads are ads, but nothing, but who knows. Google implies that it is possible that color, standout from your content do better – or maybe vice versa. This is an area where you want to test alternative color schemes. The transition from traditional wisdom usually works fairly well, but without evidence, which could leave a lot of money on the table.

Google allows up to three ad units and one link unit on your pages. If many long pages of text, only small ad units or are in a niche with great ads, several units can pay. Keep in mind that the ads work is that the highest values of ads delivered to the first ad unit in the code. Always make sure that this first ad unit in better condition (yes – the court). They want the highest paying ads, which are primarily hot on your side. “All the weaker May, the lowest price for the ads. And if it does not exist, it will not appear if you also have an alternate ad URL in your Google code. In order to maximize revenue should also address alternative ads, especially if you have more units with one hand. The use of special deputy URL also eliminate the possibility of a PSA (public service announcements). This is your property and to receive the maximum benefit.

Nothing here is secret. Except for the use of alternate ad URL, all this information can be found at Google optimization tips – http://www.google.com/support/adsense/bin/static.py?page=tips.html. You can buy books and courses can be found on dozens of forums and in the end, everything depends on what your visitors on your site. Better that you have a global orientation. This represents an average of the results for many types of content. If you are serious about doing what they can really get the most out of AdSense, there is only one way out – test. Whether in AdSense, choose the modules, copy, headlines – anything with measurable results, you can – then how to improve it, test and other tests.