Posted by maman2132 in
web-design on 09 8th, 2008 |
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Let’s be honest, the line from A Field of Dreams is not the whole truth. There are more people coming for something that simply integrated. Someone has built low to the old master, but barely, she visits someone (except perhaps the people you do not want to run). People want to find a place online that it proposes, in particular. You want them to be pleasing to the eye, up-to-date, easy to understand and easy to circumvent But in this is not an area where everything is successful. And, unfortunately, are some of the reasons for failure seem small, almost minute. Below are six disasters and website design simple steps you can take to avoid them.
1. Sloppy copy. Despite this, what you read in the last Free e-Book, you can not just words on a page to turn your customers to spend Fistful of cash on your site. One of the main reasons why people are cruising the Web for more information to find, and not only the same information and on several occasions.
Solution: Your content must be unique, interesting and errors is available. Everything else is left to your visitors to fill others want. There are many opportunities to find online, and sometimes good content, you can find a single copy at low prices. Or you may be able to trade freely with a writer, offer their services free in exchange for advertising space in their articles. Try not to use content Web site has created a mass easy, because there are probably many other places online where you can find exactly the same words. You, your visitors something special, something unique, you can find nowhere else. Otherwise, she – found nowhere else.
2. No use of meta tags. We all know that meta tags are important, but sometimes we do not enjoy what they have to offer. How significant they are, for designers of free Web site promotion, meta tags are as important to potential participants.
You may have only the product, club newsletter or information that I’m looking for. But if you do not, we can not always first and foremost a commercial (or any other type of) the exchange. Given that most people over the age of Web sites using a search engine optimization your full name and Keywords meta tag will ensure that the beginning of the game in the sky.
Solution: When creating your title and potential of keywords, make sure you remember, more like a customer as a Web designer. Your title is important because it is the first that potential visitors to see if the results show in the search engine. It is too short, compulsory and descriptive.
Your description meta-tags must repeat what your title, but with a new concept and few words. Try to limit yourself to a description of less than 125 characters, so that the entire description can be read, instead of mid-thought interrupted by the limited space. For additional benefits, try to ask a question in your first line of the description of one, was that the viewer wonder long before the research begins. Use this same approach, if the list of your keywords. If you here with your list, go still a question, “Is this a keyword, someone who is a potential customer?” If the answer is “No”, then they do not, your time.
3. Outdate information, Broken links, and “Under Construction”. There’s nothing more frustrating for the departure of websites, if you’re looking for updated information. Or click on a link that you hope will lead to the answer to your question, only to discover that “This page can not be” or that the domain name is for sale.
Only slightly less disturbance message informs you that the page is currently under construction, or “Coming Soon”. When it is not yet, not to your visitors is time, it deadlocks.
Solution: Schedule at least one day per month for cleaning your website information and broken links. You can also link to your site, visitors on the report of link failure or outdated information. As far as “Under Construction” message, instead of denouncing your visitors of all modifications or additions to your website. They are happy to know that without their hopes on, click a link to more information sought, and it is said, is not available.
4. Hard to find contact information. It is difficult to understand why each Web page, it would not be possible, it is easier for visitors to get in touch with the people who run it. , This simple bit of information: a. People ask permission before your content and / or graphics on their own websites. b. Make it easy for the man to contact you for promotional reasons. For example, someone calls in May, an interview with you, a contract or simply an important element of business contacts, you may need in the future. v. Provide opportunities for men with you and your company when they are offline. You can with them ways to reach by phone, mail or maybe even stop and tour your facilities.
Solution: Simply add a “contact” link to the page of your website. Make sure you e-mail addresses, phone numbers, name, mailing address and (if necessary) routes.
5. Do not change the color of a link to. During May this does not seem like a great thing, it is one that, from listening to the traffic Web site for many years. You can only authority of Mr. Jakob Nielsen, man, as “guru of Web page Usability” by the New York Times.
The purpose of the change of colors, it is link, visitors to your site, an idea where they already have and where they have yet to venture. This is especially important if you have a large site with new available pages is it often.
Solution: The HTML is simple: inside a body tag, add the “vlink” day-and code-named color or color. The code blue for visited links, the text is as follows: or replace the code-name or the color of the color you want. You’re ready. It is also easy.
6. If the request is not intended to be used in your website to highlight your USP your USP, Unique Selling Point, or is that one (or several) thing, that your company also does or does not do, or not not be separated from your competition. It is the thing in the long term, a person has returned.
This is linked, in close collaboration with another design of the website no-no: do not provide any information about your company products, services, personnel, etc. It’s your website. Do not be afraid, blow your own Horn. Because really, who else is there to do?
Solution: What this means, you have to sit down and to better identify your target, or perhaps try to discover new ways to market them, try on your site with eyes undimmed canceled orders, permanent or Other interruptions Entertainment. Take the time to spread on your website as a client than as a tool. Ask yourself, “If I were a customer, why should I here?” As you most of these responses, knowledge of them and all others that might suggest.
Create a page offers news and updates, press releases, employees of the month biographies, etc., in the long term, customers appreciate more transparency. And I want you in a little secret: they do nothing against conducted around. If fact, they allege.
You notice that I still have not a word about the order. Or flashing, moving or flickering magic symbol footnotes. Or sites on the free server. That’s because most people, themes black and blue. But that does not mean that you must be neglected. They are not Capri pants, insidiously, again in style. For the first bet, the golden rule, if you headaches, do shake their heads in frustration, lead to what you, and to walk away from the computer or other negative reactions — that say no! Exercise a little restraint. Even better, if you’re not just a professional view, the recruitment of one. When it comes to customer satisfaction, a technician experienced in web design specialist can make or break your business.
